Let's talk about how to increase brand awareness. Brand awareness is a big thing for any business. You see, brand awareness is the first step in any marketing funnel and crucial in acquiring customers. You know your brand awareness campaign is successful when people can easily recognize and recall your…
You know you need to start running your business like a true CEO... You have a cash-generating business, but you're stressed, overwhelmed, and putting in more hours than you should. You do what everyone says you should when these things happen: meditation, journaling, yoga classes, essential oils. But the work…
There's a huge difference between making 6 figures monthly and taking home 6 figures monthly. HUGE! This is why I always keep this in mind whenever I'm working on my business. I've made that possible not just by increasing my income, but also by cutting back on my costs. Are…
I started blogging in 2008 under the title, Coffee With Kim. My blog was all about my trips and food adventures in the Philippines and eventually, internationally. The main reason I started that blog was to build my portfolio. At the same time I started Coffee With Kim, I was…
The customer is always right, goes the old saying. Although a bit of a simplification, any business owner will know how important it is to keep customers happy. Research shows that if a customer receives excellent customer service, they will tell two or three other people. But if their experience…
