Artificial intelligence (AI) has become increasingly prevalent in all areas of business, and marketing is no exception. In fact, AI-powered tools can help online business owners save time, optimize their campaigns, and make data-driven decisions to improve their bottom lines. In this blog post, we’ll take a look at 8 AI tools that online business owners can start using now to make marketing and sales easier.
HubSpot Marketing Hub
HubSpot is a popular all-in-one marketing platform that incorporates AI technology into many of its features.
Their Marketing Hub includes a range of tools such as email marketing automation, landing pages, and analytics. Additionally, their machine learning-powered Smart Content tool automatically shows personalized content to website visitors based on their previous behavior.
Salesforce Einstein
Salesforce Einstein is an AI-powered CRM platform that uses predictive analytics to help businesses make informed decisions.
It includes features like lead scoring and forecasting, making it easier to determine which leads are most likely to convert into customers.
Adext
Adext is an AI-driven platform that helps online businesses optimize their digital advertising campaigns.
It uses an algorithm to adjust bids, creatives, and audiences in real-time, improving the performance of campaigns without the need for constant tweaking.
Node
Node is an AI platform that helps businesses identify potential customers and personalize their outreach.
It uses machine learning algorithms to analyze data and predict which prospects are most likely to convert, and automates outreach across multiple channels.
Grammarly
Grammarly is a popular AI-powered writing tool that checks for grammar, spelling, and writing style errors.
It’s particularly helpful for online businesses that do a lot of content marketing and want to ensure their writing is error-free.
IBM Watson Studio
IBM Watson Studio is a cloud-based platform that enables businesses to build and deploy AI models and applications.
It has a range of tools for data preparation, building models, and deploying them in a variety of applications.
Hootsuite Insights
Hootsuite Insights is an AI-powered social media listening tool that helps businesses track and analyze online conversations about their brand.
It uses natural language processing to understand the sentiment of social media posts and identify emerging trends.
Phrasee
Phrasee is an AI-powered platform that uses natural language generation to create better email subject lines, Facebook ads, and other marketing copy.
It analyzes large amounts of data to identify patterns and optimize campaigns for better results.
AI-powered tools can help online businesses save time and make data-driven decisions about their marketing campaigns. Whether you’re looking to optimize your digital advertising or improve your writing, there’s an AI tool out there to help you achieve your goals.
As a systems person, this list has got me all excited about using AI to improve the systems and operations of businesses I work with! Try out some of the tools above to see how they can help you streamline your marketing and sales processes.
