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Disney Junior Launches the ‘Pirate and Princess: Power of Doing Good’ Website

Disney Junior recently launched the campaign, Pirate and Princess: Power of Doing Good, which aims to introduce the idea of values like caring for nature and helping others to kids aged 2 to 7 years. Through the campaign, Disney Junior hopes to empower preschoolers to participate in acts of service encouraged by parents and supported by the community.

Power of Doing Good Campaign

Natasha Malhotra, General Manager of Branded and Media Content, The Walt Disney Company Southeast Asia, stated:

“Through the power of our stories and characters, we not only inspire kids to imagine a better world but also help them realize through simple acts of caring for their surroundings and their community that they have the potential to make a positive change in the world they live in. The Power of Doing Good campaign on Disney Junior empowers kids and families with information and opportunities to engage with their friends, families, and communities to make a positive impact on the world around them. We are grateful to our partners WWF (World Wide Fund for Nature), SPCA Singapore and Selangor, and Singapore Environment Council for their support.”

WWF, SPCA Singapore and Selangor, and Singapore Environment Council believe that children be made aware and care for the environment and society at a very young age; hence their full support for Disney Junior’s campaign. Characters like Jake (from Jake and the Never Land Pirates) and Princess Sofia (from Sofia the First) will take little ones on a journey of personal empowerment through the ‘Power of doing good’ campaign.

Being a parent of a toddler and a preschooler, this is something I am very interested in getting my family to participate in. I totally support the vision of this campaign, which is to raise children who are aware of what’s going on in the world they live in and are ready to actively help in nurturing their surroundings and the community. We’ve actually begun teaching the minis about the little things they can do to care for the environment through our eco-project, which has already grown into a beautiful pocket of green.

Home garden

Do you want to take this opportunity to introduce the power of doing good to your kids? All parents need to do is download fun activity sheets from the website for their children to enjoy. Online badges and certificates will be given to kids who complete each activity. Activities focus on four key areas: Community, Animals, Nature, and Storytelling. Parents and kids can also create “power promises” online, which are simple promises to do something good for the world they live in.

For more information, visit their website at

Kimberley Reyes

Kimberley Reyes is an Online Business Manager for entrepreneurs who are ready to get off the hamster wheel and step into their CEO shoes. On top of helping her clients get organized and scale their businesses, she is also happily busy raising her five kids with her firefighter husband.

This Post Has 9 Comments

  1. jorikha louisse

    i promise to take care of my pets and feed them everyday

  2. Pyaesonekhin

    I promise to take care of the environment and my parent

  3. Pathmadevi

    I promise that I will take care of animals, plants and my family

    1. sofia giecel lara

      i promise to take care of nature and be kind to others and help the poor.

  4. pua

    I promise to take care animals,family and plants

    1. puspa

      Sorry my name is puspa who post the comment

  5. Annabelle

    I promise to take care of animals.

  6. Isaac Foo Hao Wen

    I promise that i will be a good boy in the future

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